Discover the Scenic Route

Adventure lovers and automotive enthusiasts, get ready for something special! Kwik Fit has teamed up with Momentum Social and Purple Tasche to bring you The Scenic Route, a BRAND NEW show that takes you through the stunning beauty of the Scottish Highlands along the iconic North Coast 500.

Experience road-tripping like never before.

Join motorsport legends Jason Plato and Dan Rowbottom, alongside TV presenter and motoring enthusiast Jodie Kidd, as they embark on a captivating journey through Scotland’s breathtaking landscapes. Together, they take on one of the world’s most scenic yet challenging routes, embracing the twists and turns of the NC500’s spectacular terrain.

From glistening lochs to historic castles, The Scenic Route showcases the unparalleled beauty and excitement of the Highlands. Here’s what makes this show so special:

• The Ultimate Car Showdown: Which car is best for navigating the rugged beauty of the NC500? Jason, Dan, and Jodie put their vehicles to the test, taking on Scotland’s winding roads.
• All Seasons in One Trip: The ever-changing weather provides a stunning backdrop as the trio faces everything from sunlit roads to misty fog and sudden showers—sometimes all in the same day.
• Hidden Treasures of Scotland: The NC500 is more than a scenic drive. Join Jason, Dan, and Jodie as they explore charming villages, ancient castles, and peaceful lochs in the Highlands.

We’re so proud to be a part of The Scenic Route, helping to bring this show to life with beautiful photography, engaging social media campaigns, and behind-the-scenes support. We worked with Momentum Social, who captured every unforgettable moment, creating content that will inspire your next great adventure.

The wait is over—it’s time to take a journey with The Scenic Route!