Social Media is one of the best and most cost effective ways to grow your business. Facebook itself has reached 2 billion monthly active users and people still lack the knowledge on how it could actually help them grow their own business!
We have created Our Top 10 Benefits of Social Media Marketing to show you the real benefits of using Social Media as a Marketing tool.
- Increased Brand Recognition
Having social media pages for your business gives you new ways to get your brands voice and content out there. Which is so important, especially if you’re a new business just starting up. It also makes you more accessible for new customers and makes you more recognizable to your existing customers.
- Improved brand loyalty
When you engage with your existing and potential customers on your social media pages you will notice that you get a higher loyalty from them. Show your customers that you care about them and their businesses.
One quote that we really love –
“When you interact with customers on a one-to-one basis on social media, it makes them more loyal. Loyal Customers spend more with you, stay with you longer and tell their friends about you.”
- More Opportunities to Convert.
Every blog post, image, video, like or comment you post or share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion.
- Higher conversion rates
Social Media is a great place where you can truly be yourself (obviously in a professional way). It is so important to show your customers who you really are and what you stand for. People like doing business with an actual person, not with just another business.
- Higher Brand Authority
When people go to brag about your products or services, they will turn to social media! The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new customers.
- Increased Inbound Traffic
Most people don’t realize that if you don’t have any social media pages for your business, your inbound traffic to your website will be limited. Only the people that are already familiar with your business and the individuals that are searching for keywords you currently rank for will find you.
- Social Media Marketing Costs
You don’t have to spend thousands of pounds a year for someone you don’t know to manage your social media pages. It’s about posting and sharing beautifully design content that will make your business really stand out.
We see a lot of small businesses trying really hard to use social media but not knowing the correct way to use it. Sometimes posting nothing is better then posting something that isn’t relevant. This is why we offer our Design Marketing Packages. We create our clients beautifully designed content that they can then post as and when they want to. We can create as many adverts/content a month; it just depends on how many you would need. Our packages are simple, affordable and we can even help you come up with content if you get stuck.
Visit our website for more information on our packages: www.purpletasche.com/packages/
- Better Search Engine Rankings
Being active on social media acts as a “brand signal” to search engines that your brand is legitimate, credible and trustworthy. This means, that if you want to rank higher, having a strong social media presence is mandatory.
Richer Customer Experiences
Every customer interaction you make on social media is a perfect opportunity to publicly demonstrate your amazing customer service skills and to show the relationship you already have with your customers. If you show potential customers how much you care they will be more likely to buy from you if they know you’re approachable and caring.
- Improved Customer Insights
Having Social Media for your business gives you the opportunity to gain so much valuable information from your customers. Finding out what your customers are interested and how they run their businesses will help you improve or create new products or services.